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Product Releases

Moxy™ Nutrient Shake Mix Concept Sheet

Moxy™ Product Concept by IFP promotes Lean Muscle, Sustained energy and satiety. It is a sports nutrition/ meal replacement for women that is all natural including better for you carbohydrates from whole grains and using a stevia (Reb-A) sweetener system.

Target
– Women 20+

Properties
– Lean Muscle (Protein)
– Satiety (Protein)
– Sustained Energy ( Complex Carbs from Whole Grains)
– General Health ( Vitamins and Minerals)
– Natural

Positioning
– Sports Nutrition | Meal Replacement Solution for the active woman

Differentiation
– Better for You Complex Carbohydrates from whole grains
– Heart Health

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